Home > Resources > Whitepapers > Consumer Analytics Whitepaper

Consumer Analytics Whitepaper

July 29, 2015

Many businesses have started to explore the value of analytics in the engagement with their customers – while some have been left behind. Have you achieved the customer insight and engagement that you set out to? Can you market to the individual successfully? Can you customise the experience, deliver value and insight, and drive brand loyalty? Do you have a single, coherent customer view? And can you use this to sell effectively to existing and future customers? Analytics is a major contributor in being able to answer these questions. This whitepaper explores how the dynamic between brand, customer and data is the most important connection you will ever make. If you’re unable to answer ‘yes’ to all of the above, read on. In this highly challenging new world, how do you use marketing and technology skills combined to perform the miracle of consumer engagement? In retail, ‘multi-channel’ is the buzz word for operating in multiple fulfilment channels simultaneously. But – and it’s a big but – does this dilute or enhance what businesses know about their customers?

Spotlight

Trunomi

Trunomi offers an award-winning and innovative technology platform that gives companies unprecedented ways to interact with customer personal data; using a revolutionary consent-based data sharing platform; backed by multiple patent filings.

OTHER WHITEPAPERS

The Inevitability of Data Science Modernization During the Machine Learning and AI Revolution

whitePaper | June 16, 2022

It seems like the business world has gone crazy for machine learning (ML) and artificial intelligence (AI), viewing the technologies as the essential keys to the very future of the enterprise. In fact, a recent survey from ESIThoughtLab found that two-thirds of business leaders see AI as critically important for their future. And yet, the respondents report that only 25% of AI projects are in widespread deployment and 40% of all projects are generating negative or no returns.

StreetLight Data Sources and Methodology

whitePaper | December 28, 2022

StreetLight Data, Inc. (“StreetLight”) pioneered the use of Big Data analytics to shed light on how people, goods, and services move, empowering smarter, data-driven transportation decisions. StreetLight's proprietary data processing engine, Route Science® algorithmically transforms its vast data resources to measure travel patterns of vehicles, bicycles and pedestrians, accessible as analytics on the StreetLight InSight® SaaS platform. StreetLight provides innovative digital solutions to help communities reduce congestion, improve safe and equitable transportation, and maximize the positive impact of infrastructure investment.

Data Drives the Future of Physician Practice Management

whitePaper | April 7, 2022

This white paper was created to outline best-practices for measuring, reporting, and building a constant stream of key performance indicators related to your physician network.

Data Architecture Series - The unified data fabric

whitePaper | September 8, 2022

Enterprises today have to contend with exponentially increasing volumes of batch and streaming data, comprising a variety of structured, unstructured, and semi structured data types, and originating from an expanding number of disparate sources located on-premises, in the cloud and at the edge.

The 2022 State of Data and What’s Next

whitePaper | February 24, 2022

Today’s business relies on access to critical data more than ever to remain ahead of the competition. Due to the challenges over the last two years, organizations must respond to greater demand for data access and a shift to supporting AI/ML in a complex, hybrid multi-cloud environment. Organizations need to become nimble in providing fast, reliable access to data anytime, anywhere, throughout their increasingly complex, integrated enterprise.

More Whitepapers

Consumer Analytics Whitepaper