Customer Segmentation and Predictive Modeling

September 1, 2007

A baseball player would not leave for the game without a glove and a bat, just as a sculptor is not expected to choose between a chisel or hammer. So why do so many marketing professionals practice their trade with an incomplete set of marketing analytic tools. Two must-have tools are customer segmentation and predictive models.

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Musala Soft

Musala Soft is a software services company specialized in complex geographically distributed enterprise projects. We believe in excellence and growth inspired by partnership, personal success and team spirit. Musala Soft clients are challenging, innovative and trendsetting enterprises. They recognize us as a trusted partner, committed to professionalism, quality and value. Multinationals and government institutions around the globe combine their strategy for success with our expertise and creativity to build a better future.

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Today’s business relies on access to critical data more than ever to remain ahead of the competition. Due to the challenges over the last two years, organizations must respond to greater demand for data access and a shift to supporting AI/ML in a complex, hybrid multi-cloud environment. Organizations need to become nimble in providing fast, reliable access to data anytime, anywhere, throughout their increasingly complex, integrated enterprise.

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Do No Harm Guide Centering Accessibility in Data Visualization

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whitePaper | June 27, 2023

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Analytical Data Infrastructure MarketStudy (Excerpt)

whitePaper | June 23, 2021

Analytical data infrastructure (ADI) platforms underpin key analytics models via processes like data integration, preparation, management, and storage. But with complex cloud architectures, as-a-service offerings, and innovative new analytics and process developments, how can the discerning expert choose the right ADI offerings for their business?

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Spotlight

Musala Soft

Musala Soft is a software services company specialized in complex geographically distributed enterprise projects. We believe in excellence and growth inspired by partnership, personal success and team spirit. Musala Soft clients are challenging, innovative and trendsetting enterprises. They recognize us as a trusted partner, committed to professionalism, quality and value. Multinationals and government institutions around the globe combine their strategy for success with our expertise and creativity to build a better future.

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