Business Intelligence, Big Data Management
Treasure Data | October 31, 2022
Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room solution by Amazon Ads, to help advertisers better understand audience segments, advertising performance, and streamline insight generation. Treasure Data is the first CDP vendor integrated with Amazon Marketing Cloud.
Marketers are increasingly using CDPs to maintain their first party CRM information. At the same time, it is estimated t...
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