mParticle

Performance Management

mParticle | October 13, 2021

mParticle, the largest independent Customer Data Platform, today announced new Data Planning tools and best practices to help marketers, developers and product managers realize the full benefit of customer data by simplifying data plan implementation and mitigating dirty data. Only 3% of companies' data meets basic quality standards leading to inaccurate and inconsistent information that leads to wasted marketing budgets, poorly executed customer experiences and hours of tedio...

Big Data Management

NetApp | November 08, 2023

NetApp introduces StorageGRID for VMware Sovereign Cloud, enhancing data storage and security for sovereign cloud customers. NetApp's Object Storage plugin for VMware Cloud Director enables seamless integration of StorageGRID for secure Object Storage for unstructured data. NetApp's Sovereign Cloud integration ensures data sovereignty, security, and data value while adhering to regulatory standards. Read More

Business Intelligence, Big Data Management

Prnewswire | March 31, 2023

mParticle, an AI-powered Customer Data Platform, today introduced new capabilities to scale the way teams execute their first-party data strategy, empowering companies choosing cloud data warehouses as a central component of their data fabric. With Warehouse Sync, data teams can easily unify their customer data pipelines, establish a continuous 360° customer view, and achieve best in class, real-time targeting capabilities without needing to prepare data or maintain multiple products.<...

Data Architecture

mParticle | January 13, 2022

The leader in customer data infrastructure, mParticle, recently announced that it has acquired a customer journey analytics platform, Indicative. Customers will readily view and better understand essential moments in the customer experience and take prompt action to boost conversion, engagement, and retention, thanks to mParticle’s first acquisition. In addition, customers’ data from other sources, such as data warehouses like Snowflake, will be easily ingested into mP...